Despite having a cult following in the Far East, massive make up brand Etude House has little to no love in the UK, something which is not explained through the quality of their products.
One of my favourite products of theirs is their Lash Perm mascara, and one of the best mascaras I’ve ever used across the board. The product claims that: ‘This all around, waterproof mascara perfects each individual lash with its shocking volume, curl, and dramatic length.’ Boy does it ever. The mascara itself extends your lash length by almost double whilst adding roughly another fifty to one hundred percent worth of volume. The product never runs, and will last two days if you let it. The curl is as good as something you might expect from a high-end beauty product.
These are not overly expensive, no more than twenty pounds from an online retailer, and the quality of product you get in return is great. If you can get hold of it at all it is one of the best mascaras money can buy, providing you not only with the most outstanding longevity but with the ability to deliver in the all the boxes you expect it to tick. Did I mention it comes in the cutest dollhouse packaging too? It’s cuteness is too much to resist: as if you needed another reason to buy Etude House’s Lash Perm already.
(photo credit: beautynetkorea.com)