Carly Rae Jepsen is a rather unfortunate case – rocketing to the top of the charts with as bubblegum cute a song as Call Me Maybe has placed her into the category of tweeny bopper songstresses that many choose not to take as seriously as Katy Perry or Lady Gaga (if at all). Truth be told, her debut album Kiss was one of the most solid pop albums in 2012, and her newest offering Emotion attempts to follow up on that.
Its lead single ‘I Really Like You’ might not have been as solid a smash as her famous phone-centric number but still manages to hook, and the rest of the album follows with clear direction. Whilst other pop albums may occasionally meander into dance and house so tangential it becomes confusing she instead fuses the dance-centric world of the eighties in her music two enable a synthesis between dance and pop which holds the record together.
The eighties vibe is inescapable, whether this is from heavy echoing beats, slick guitars or ringing saxophones. Her high voice means that the reputation of her being a tween singer is escapable, but as an artist she shows herself as being far more aware of her sound and direction that other artists. The album moves from a faster sound to one more mellow and pensive before jumping back with the anthemic song ‘When I Needed You’. The many songs created over both the standard and deluxe editions of the album show how much material she has the potential of generating and the fact she doesn’t let her album lag with ballads is testament to this. Her critics and even critics of pop, might say that each song is too familiar, too generic, too simple; but the, she wouldn’t be the only pop star to come under that criticism.
However, her album is certainly one of the better summer offerings this side of the Top 40, and one worth blaring from your car windows as the sun beats down. The album is currently out in Japan, will be out in the US from the 21st of August and will hit the UK in the 25th of September.